Cisco said it will pay cash and incentives for the acquisition, expected to close in the first quarter of 2014.
Whip tail,
founded in 2008 and based in Whipping, New Jersey, makes storage
systems based on flash memory chips, which allow data to move through
servers with greater speed and efficiency as well as higher volume.
One flash server can manage the workload of a number of servers on traditional hard disk drives.
Cisco,
one of the biggest providers of X86 servers, said Whip tail's technology
was a good fit allowing Cisco to extend its converged infrastructure,
combining components such as servers, data storage devices, networking
equipment and software into one offering.
Cisco's
senior vice president of corporate development Hilton Romanski said the
company decided to acquire Whip tail after observing the technology up
close.
"We've known the company for some time and we're actually an investor," he said.
He added that Cisco preferred to be in exclusive conversations with potential targets and that had been the case with Whip tail.
Roman ski declined to give a revenue figure for Whiptail but a source close to
the situation said Whip tail's revenue was between $20 million and $30
million. The company has about 80 employees.
ISI
group analyst Brian Marshall said that with the acquisition Cisco was
"finally entering the $50 billion enterprise storage industry".
The
move is likely to weigh on Cisco's partnerships with data storage
equipment makers EMC and Net App, which offer flash storage.
"Cisco
is clearly taking a more offensive stance now and will no longer
completely rely on existing partners like EMC and Net App for its
enterprise storage solutions," Marshall said.
On
Monday, hard drive maker Western Digital said it would pay $685 million
in cash to buy Virident Systems, which makes flash memory for servers.
Tim Stammers, an analyst with 451 research, added that many of the other large vendors had their flash storage sorted.
"IBM has Texas Memory Systems, Dell invested in Sky era, EMC has Extremist and HP has 3Par," he said.
He said the price Cisco paid was on the high side and that it appeared Whip tail had pushed a hard bargain.
Whiptail was advised by Ever core Partners.
Cisco stock was up 0.79 percent at $24.10.